Tech startup Blinq has raised US$2 million from private investors in a new funding round.

The firm has also announced several key positions including the appointment of Christopher Wong as CFO, and Lai Sian Peh as head of people.

“We’re currently in a rapid phase of expansion, and having the right people in place will make all the difference to scaling,” commented Blinq founder and CEO Bob Chua.

“I’m excited about the team we’re putting in place, and also for the many other roles we’re about to fill”.
Blinq is targeting Southeast Asia with software which allows users to virtually try on and purchase designer apparel and accessories from online luxury and contemporary fashion retailers globally.

Its marketplace offers users rental, subscription, and pre-loved options with a back-end automated warehousing operation enabling brands to fulfil orders throughout Asia-Pacific.