Global brand development and licensing company Authentic Brands Group (Authentic) has partnered with K9 Wear to introduce a new pet collection under the Izod brand.

The collection marks Izod’s entry into the pet fashion market, offering a range of items, including dog harnesses, bandanas, weatherproof travel raincoats, collars, leashes, and pet bowls. 

K9 Wear is known for its breathable, military-grade mesh harnesses and pet apparel.

Jean Fei, SVP of active and classic brands – lifestyle at Authentic, said the launch reflects the company’s mission to expand into new markets. 

“Partnering with K9 Wear allows us to extend Izod’s design and quality standards to pet products, offering a new experience for pet owners,” said Fei.

The company said each product in the new collection will undergo testing across various dog sizes and breeds to meet safety, comfort, and fit standards.

The Izod pet collection will launch in early Spring this year at department stores, specialty retailers, and online.