AKA Brands saw net loss narrow to $26 million last year from $98.9 million, thanks to higher sales amid the opening of five new Princess Polly stores.

Its net sales rose 5.2 per cent to $574.7 million on the back of positive mid-teens net sales in the US.

During the year, the company opened Princess Polly stores in San Diego, Scottsdale, Boston, Irvine, and San Jose.

“As we look to 2025, we remain focused on expanding our customer base, building upon our early omnichannel expansion and brand awareness efforts, and further optimising and improving our operating and financial discipline,” said Ciaran Long, AKA Brands CEO.

This year, AKA Brands plans to open stores in SoHo, New York; Miami, Florida; Glendale, California; Columbus, Ohio; White Plains, New York; Garden City, New York; and King of Prussia, Pennsylvania.

The additional stores mark the opening of the brand’s next step in its hybrid retail expansion plan.

The majority of the stores will be between about 4000sqft and 5000sqft.

“At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence,” said Eirin Bryett, Princess Polly co-CEO.

“The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”

For the full year, the company forecasts net sales to range from $600 million to $610 million.