Bed Bath & Beyond, owner of its namesake brand, Overstock, BuyBuy Baby and Kirkland’s, has appointed Amy Sullivan as president, effective immediately.

In her new role, Sullivan will oversee the company’s operations across all brands while advancing the company’s ‘Everything Home’ strategy.

She will work closely with CEO Marcus Lemonis and the leadership team to accelerate key priorities, including improving conversion, expanding gross profit, streamlining operations and investing in high-impact growth initiatives.

Commenting on the appointment, Lemonis described Sullivan as a “decisive leader with a merchant’s mindset”.

“As we outlined in our most recent shareholder letter, our priority is clear: Strengthen the foundation, simplify the business and execute with consistency,” Lemonis said. “Amy is able to do that. She will be instrumental in aligning our brands and teams to deliver sustainable, profitable growth.”

Sullivan joined Kirkland’s in 2012 as president and CEO and previously held merchant and operations roles at JCPenney, Kohl’s, Lands’ End, Express and Lane Bryant.

Last year, as CEO of The Brand House Collective, she oversaw the conversion of Kirkland’s Home stores to the new Bed Bath & Beyond Home format.

“We have one of the most powerful portfolios in the home sector: five brands, each with a distinct place in the customer’s life,” Sullivan said.

“My job is to bring them together with clarity and discipline and ensure our execution matches our ambition. That’s how we win: Great brands, strong execution and a model that is part of everyday life.”

• Further reading: Bed Bath & Beyond scales with Kirkland’s, Container Store acquisition.