American Exchange Group has acquired women’s fashion brand Venus for an undisclosed sum.

Founded in 1984 and headquartered in Jacksonville, Florida, Venus is known for its elevated everyday style, vacation-ready swimwear, and versatile wardrobe staples. The brand sells its products through an e-commerce site and catalog retail.

American Exchange said the acquisition will strengthen its portfolio of owned and licensed fashion and lifestyle brands, which include Aerosoles, NatureWell, Indie Lee, and Jonathan Adler.

The deal will also enable the company to further diversify its offerings and expand into new market segments.

“The brand’s strong identity and loyal customer base align seamlessly with our strategic vision,” said Alen Mamrout, CEO of American Exchange Group. “With our resources and expertise, we’re excited to explore what’s next for the brand and unlock its full potential in the evolving retail landscape.”

Under the new ownership, Venus plans to streamline its offering into more curated, high-quality seasonal collections and introduce new retail experiences, including expanding into key retail partnerships. The brand will continue to operate from its Florida headquarters.

“This new chapter gives us the strategic support to sharpen our focus and thoughtfully expand — while staying rooted in the DNA our customers have always loved,” added Laura Bollier, CEO of Venus.

The deal follows American Exchange’s acquisition of footwear brand Island Surf Company last month.