Amazon sets the date for Prime Day 2026

Prime Day
New drops will be released three times daily. (Source: Unsplash)

Amazon has set the dates for its annual Prime Day sale event, with this year’s edition scheduled to run from June 23 to 26.

The four-day event will feature millions of deals exclusively for Prime members across categories such as electronics, fashion, beauty, groceries, homewares, and back-to-school products.

New offers will be introduced throughout the event, with some deals refreshed as often as every five minutes during selected periods.

‘Today’s Big Deals’, a promotion featuring limited-time offers on products from major brands, will also return.

Amazon said new drops will be released three times daily and will include products across beauty, technology, kitchenware, apparel, and outdoor categories.

“Prime Day is the biggest shopping event of the year exclusively for members, whether they’re looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials,” said Jamil Ghani, VP of Amazon Prime.

“This year, we’ve made it even easier for members to find what they’re looking for. The incomparable value of Prime keeps growing, and this year is no exception.”

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