Radio Flyer, the 106-year-old maker of the Original Little Red Wagon, is to open its first flagship retail store ahead of the holiday season. 

The 15,000sqft store is set to open this Friday, (November 10) in the Woodfield Mall, one of the largest shopping destinations in the US, located in Schaumburg, Illinois, in the Chicago area.

The store will exhibit Radio Flyer’s whole portfolio of award-winning products, including stroller waggons, tricycles, scooters, go-karts, and bikes for the whole family. It will be the company’s first brick-and-mortar location in its 106-year existence. 

“From a Race Track where kids can get in the driver’s seat of popular products like go-karts, scooters and more – to a Flyer Bike Shop, Test Rides and Service Center where new or existing customers have a one-stop shop for their electric bikes – this first brick-and-mortar location is a space for families to experience the joy of Radio Flyer,” said Robert Pasin, chief wagon officer at Radio Flyer.

The new ‘Funomenal ‘Radio Flyer store is designed as “a centre of activity, offering engaging chances for customers to shop for and interact with the product and brand”.