Electric vehicle company Tesla has opened an experience store at Bangkok’s Siam Paragon shopping centre, marking a “significant milestone” in its expansion in Thailand.

Besides Tesla’s cars, the Siam Paragon store features the firm’s technology and ecosystem including the Tesla Solar Roof, Powerwall, Wall Connector, AI technology Tesla Bot, and accessories.

Its design concept combines the industrial elements of Tesla’s factories with “the elegance of local rattan wood” blending Tesla’s technology with traditional Thai elements. 

The in-store experience includes educational insights into EVs, vehicle model displays, hands-on learning about the EV lifestyle, personalized consultations, and a Tesla test drive.

Aside from the store opening, the company has launched its online shop, enabling customers to purchase vehicle accessories and exclusive merchandise with complimentary home delivery.