Actress Millie Bobby Brown has collaborated with Delta Galil USA to introduce a new fashion line called Florence By Mills Fashion. 

The brand’s first collection will be available online in the US and the UK early next month. Following the initial introduction, users might expect monthly drops. Prices will range from $8 to $95, depending on the item of clothing. 

The first drop will centre on loungewear and basics, including oversized crew sweatshirts, tanks, and short sets. According to Florence By Mills Fashion, the true style has an impact, thus a portion of the proceeds will be donated to Millie’s favourite organisations, including One Tree Planted, Joey’s Friends, and Girls Inc, to spread love and improve lives.

“Always finding new ways to meet the needs of my generation through the expansion of Florence By Mills, I created Florence By Mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes,” said Millie Bobby Brown, founder of Florence By Mills fashion. 

“It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”

Millie Bobby Brown’s global licencing company, IMG, supported the cooperation.

According to the brand, Florence By Mills Fashion is for Gen Zers who want a brand that is fun, playful, and encourages them to embrace their individuality while always encouraging them to be themselves. 

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