Estée Lauder has named Daisy Edgar-Jones, an acclaimed British actress, as its newest global brand ambassador, with her first campaign debuting on February 2.

In the campaign, Edgar-Jones will represent Estée Lauder’s skin care, makeup, and fragrance across print, digital, and in-store channels.

“As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring,” said Daisy Edgar-Jones.

Along with Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova, and Yang Mi, she joins Estée Lauder’s current group of international talent.

“Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand,” said Justin Boxford, global brand president, Estée Lauder. “She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations.”