RH partners with Mercedes F1 to create ‘exceptional environments’

RH living room furniture
The partnership will begin later this year (Source: RH)

Luxury home furnishings brand RH, formerly Restoration Hardware, has partnered with the Mercedes-AMG Petronas Formula One team in a multi-year deal to design spaces across the globe.

RH will now be the sole curator of Mercedes’ hospitality locations at a series of Formula One venues. The partnership is set to begin later this year.

The team’s executive headquarters in the UK will be the first location, followed by race tracks in Abu Dhabi, Miami, Monaco, and Silverstone.

“Over the last two decades, we’ve learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them,” said RH founder, chairman and CEO Gary Friedman.

“Much of RH’s success has been built through connections to the world’s most talented designers, artisans and manufacturing partners – individuals and organizations that challenge conventional thinking and set the standard in their respective fields.”

Toto Wolff, the team principal and CEO of Mercedes, said that the Formula One team is ambitious to work with leading brands in their fields.

“Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team,” he added.

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