Sustainable womenswear brand Reformation is preparing to go public after filing an IPO with the US Securities and Exchange Commission.

The company yet to disclose the number of shares to be offered or the expected price range, with the offering remaining subject to market conditions and regulatory approval.

Founded in Los Angeles in 2009, Reformation has built its business around sustainable fashion, offering women’s ready-to-wear, dresses, and bridal collections made using eco-friendly materials, deadstock fabrics, and recycled textiles.

The brand now operates 70 stores across the US, UK, Canada, and France, while its e-commerce platform serves customers in more than 150 countries.

According to the filing, private equity firm Permira is the company’s largest shareholder, holding 224,800 shares, followed by a family trust controlled by founder Yael Aflalo with 90,609 shares. 

Aflalo led Reformation as CEO until 2020, when Hali Borenstein took over the role.

JP Morgan and Morgan Stanley will serve as joint lead bookrunning managers for the proposed offering. Citigroup and RBC Capital Markets will act as joint bookrunning managers, while Guggenheim Securities, Baird, William Blair, and BTIG have also joined the underwriting syndicate. Telsey Advisory Group will act as co-manager.

Reformation said there is no assurance as to whether or when the offering will be completed, or the final size or terms of the IPO.

• Further reading: What retailers can learn from Reformation’s bold, quirky brand voice.