As the holiday season nears, Target has unveiled its first-ever accessible self-checkout service designed for customers with disabilities.

Primarily supporting people who are blind or have limited vision, the initiative features technology that offers a clear and consistent checkout system, also providing benefits for guests with motor disabilities.

Features of the rollout that are friendly to people with difficulties include: Disability-adapted button icons, a volume-controlled headphone jack, a tactile controller, a touchscreen, and an audio stream during scanning and payment.

“This season brings so much joy for our guests, but we know it can be overwhelming, too. That is why even small wins matter – like an accessible self-checkout that helps guests shop their way, with confidence,” said Adrienne Costanzo, Target’s EVP and chief stores officer. 

In partnership with the National Federation of the Blind, which provided valuable feedback throughout the development, design and testing process, Target said its initiative complements its investment in guest-first improvements that offer welcoming and seamless shopping experiences.