Urban Outfitters has partnered with coffee and donut chain Dunkin’ to launch a campus-ready collection, as part of the brand’s strategy to keep pace with Gen Z shoppers.

Reimagined the donut chain’s signature colors, the limited-edition collection for this year’s fall season offers Urban Outfitters’ staple items, including a graphic tee, hoodie, boatneck tee and sweatshorts.

The campus capsule was exclusively featured in the two brands’ collaborative event on Monday in Boston, which offered promotional initiatives as well as serving Dunkin’ beverages.

“Our customers’ daily rituals often start with Dunkin’, which made this collaboration an obvious choice,” said Marybeth Cahill, Urban Outfitters’ CMO.

Ranging from $29 to $75, the collection is available across Urban Outfitters’ physical stores and is set to drop online at the company’s website on National Coffee Day on September 29.

“With this collection, we translated the joy of a favorite coffee run into pieces that are comfortable, cheeky, and made to be shared – whether it’s an early-morning Dunkin’ run or a moment to reset during a long day.”

Earlier, Urban Outfitters reported record sales and profit for the first quarter, with growth achieved across all brands and segments.