Japanese shoe brand Onitsuka Tiger is preparing to re-enter the North American market in 2027, marking a key milestone in its global expansion strategy, the company announced on its Investment Day.

Operated by sportswear giant Asics, Onitsuka Tiger had previously shuttered its US retail stores in 2023. 

“We plan to re-enter the US market by 2027 and explore new regions using our global e-commerce platform,” said an Onitsuka Tiger spokesperson.

“Through these initiatives, we aim not only to expand our business scale but also to create sustainable brand value in the global market, rooted in Onitsuka Tiger’s philosophy and sensibility.” 

Onitsuka Tiger currently has more than 150 locations across the world, with a strong presence in Japan, Greater China, South Korea, and Europe. Earlier this month, it unveiled a new global flagship on the Avenue des Champs-Elysees in Paris, a strategic move that underscores its upscale positioning.

By 2030, the brand aims to open more than four large-format stores, each around 1500sqm, in major cities globally.