Nike has announced a new C-suite lineup it says aims to deepen its commitment to product innovation, design and storytelling.

The company appointed its 30-year veteran John Hoke as chief innovation officer. Hoke most recently served as Nike’s first chief design officer.

Martin Lotti, who was chief design officer for the Jordan Brand and has been with the firm for 26 years, will succeed Hoke. In his new role, Lotti will oversee all aspects of Nike’s design, from footwear and apparel to brand and retail concepts.

Nicole Hubbard Graham will become the new chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire next summer after 31 years with the company. Graham, who has been with Nike for 18 years, will lead the global brand marketing team and oversee all aspects of marketing.

The leadership changes with Hoke and Lotti are effective immediately, while Graham’s appointment will take effect on January 2. The three will report to Heidi O’Neill, president, consumer, product and brand at Nike.

In addition, Dr Muge Erdirik Dogan will join Nike as chief technology officer, effective November 27, to boost the quality of consumer experiences with products, platforms, and services. Dogan’s most recent role was as president of Amazon Fashion.

She will be on the executive leadership team and report to John Donahoe, president and CEO of Nike.

“These leadership changes enable us to obsess further our unparalleled innovation, product, design, and storytelling to reimagine sport for the next generation of athletes,” said O’Neill.