Fashion retailer Paper Planes has opened its first brick-and-mortar store in New York City, where customers may exclusively shop for the Holiday 2023 collection ahead of its online launch.

Located at 252 Lafayette Street in Soho, the store features exclusive collections including the Paper Planes fine artist collaboration series, recording artist collaborations and album signing events, and the NFL x Paper Planes products.

As part of the launching, the store will host rapper Vic Mensa for the celebration of his second album Victor on October 11, starting at 5 pm.

Customers will be able to meet Mensa, purchase the limited vinyl of his album and the collaborative snapback hat, and get his autograph on the items.