Swiss luxury watchmaker Tissot has relaunched its Marina Bay Sands boutique with a new digital facade.

It is the first Tissot boutique worldwide to feature the digital displays at its entrance, showcasing the brand’s 165-year heritage.

The opening coincides with the launch of Tissot’s new Heritage Visodate Quartz collection, which was promoted exclusively in-store for the opening prior to its official release. The collection features eight new designs sold with Milanese or leather straps.