Juniper Research has revealed its top 10 technology trends for 2020, with 5G data network the standout.
Other trends involve brands Huawei, Google and Netflix with the list rounded out by a strong warning for consumers.
Juniper Research’s top 10 technology trends for 2020 are:
- 5G – Last-mile fibre rollouts will be replaced by 5G connectivity.
- OTT TV – Over-the-top television services will prompt advertising services to develop a functional attribution ecosystem to preserve marketing message channels for brand clients.
- Mobility as a Service – Open data in transportation will start to drive MaaS beyond Europe.
- Games – Subscription models will flourish in the games market, but ‘live’ elements will diminish in popularity.
- Netflix will have to seek out new sources of revenue growth as competition increases.
- Google will expand its Rich Communications Services in Europe.
- Google will leverage its newly acquired Fitbit division’s health credentials to mount a challenge to Apple Watch.
- Huawei’s ban will expand, resulting in uneven growth of the 5G network internationally.
- Robotics – Consumer robots will launch via subscription models.
- Voice Assistants – Security concerns will come to a head bringing trouble for smart-homes devices.
Juniper says with the first commercial launches of 5G networks occurring this year, next year – 2020 – will be the one in which 5G connectivity starts to replace costly rollouts of fibre networks in remote areas.
“We anticipate that the high bandwidth and throughput of 5G networks will provide a highly appealing and cost-effective alternative to the rollout of fibre,” said a Juniper spokesperson.
Meanwhile, number two in Juniper’s top 10 technology trends for 2020 – the launch of new OTT (Over-the-Top) TV services will experience launches of functional advertising attribution systems that will align advertising closer to the wider digital advertising ecosystem.
Juniper also believes that open-data initiatives will provide the perfect platform to expand the presence of MaaS (Mobility-as-a-Service) deployments outside of Europe.
“We predict that increasing transparency between stakeholders will create new levels of efficiency for services launches in regions such as North America and Asia Pacific over 2020.”