5cm rebrands with Times Square pop-up

Fashion label 5cm is undergoing a major rebranding exercise to mark its 20th anniversary. With the brand’s logo now revised to read “FIVE CM”, a new pop-up located in Times Square, Causeway Bay has been opened to reveal the new design concept being progressively unveiled this month. Five CM is retaining its black and white colour scheme while introducing design elements from popular music and urban street culture, intending to convey an appreciation for music and free-spiritedness. Black i

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