Calvin Klein has launched its global flagship in Paris, which features the brand’s latest design concept – Chalk. 

The 600sqm store, located at 44 Avenue des Champs-Élysées, features Calvin Klein’s new modern minimalist design and provides the brand’s latest experiences across three stories. 

The store’s exterior combines its original stone with large windows. Each floor offers a clean, natural canvas to exhibit the latest collections, with women’s on the ground floor and men’s on the mezzanine level.

The lower level houses the largest Calvin Klein knickers and loungewear department in Europe. The store also offers seasonal experiential concepts and consumer activations, as well as a limited-edition menswear and womenswear capsule in a Calvin Klein Paris color palette.

“The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics,” said Calvin Klein’s global brand president Eva Serrano. 

According to Calvin Klein, the brand will continue to roll out the Chalk concept in stores worldwide.