Mattel launches online in Australia, with Retail Prodigy Group

Global toy company Mattel has partnered with Retail Prodigy Group (RPG) to launch an online store in time for the Barbie movie launch.

Mattel’s portfolio includes Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, American Girl, Uno, Masters of the Universe, Monster High and Mega.

RPG is an Australian retail franchise partner for global brands and since 2011 has worked with Nike to expand its footprint across Australia and New Zealand.

Paul Faulkner, MD of Mattel – Asia Pacific, said the brand is on a mission to create “innovative products and experiences” together with RPG.

“Our consumers are fans, looking to enjoy our brands in categories like apparel and homewares. Our new partnership with RPG lets us do just that.”

Stephen Younane, CEO of RPG, said the company is “dedicated to providing the best retail experiences” for its customers and is looking forward to bringing that same excellence to Mattel’s brand portfolio.

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