Denim brand Wrangler has introduced Bespoke, a new collection developed by women for women that combines fashion, comfort and fitting technology.
According to the brand, the collection is inspired by in-depth research to address the challenges of finding the perfect fit. The line uses new technology to fit and flatter every body shape, with superior stretch and shape retention for movement and comfort.
Innovative features include a four-piece contour waistband, which is tailored to sit well on different body types and reduce the common issue of waistline gaps. The exclusive yoke-over-body construction and angled back pockets help lift, shape and highlight curves.
“The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size,” said Vivian Rivetti, VP of global design at Wrangler.
The collection is now available for purchase online and in select retailers nationwide. It retails for $69.99 and includes sizes from 25 through 34.