The 140-year-old brand Wolverine Boots and Apparel has made the strategic choice to exclusively license its sock business to Renfro Brands.

Wolverine says the ever-changing customer, industry, and retail scene are the primary factors in its decision to outsource the category.

Renfro Brands has been a sock industry leader for more than 100 years. By joining together, Wolverine will gain access to Renfro’s sock manufacturing experience, allowing Wolverine to deliver an assortment of socks that “assist men and women in getting the job done”.

“To better service the needs of our retailer partners and consumers, the decision to partner with Renfro reinforces our prioritization of the sock category,” said Tom Kennedy, president of Wolverine Boots and Wolverine Worldwide’s Work Group. 

“Wolverine, in partnership with Renfro, is focused on providing the highest quality products in the industry to elevate our commitment to comfort and durability.”

Wolverine socks manufactured by Renfro will be available in January at shops nationally as well as on Wolverine.com.