Why Muji’s global growth plan is all about product and store expansion

Bottles of toning water from Japanese homewares brand Muji against a blue background
The company has an eight-point plan for bringing its business in the rest of the world up to speed.
Ryohin Keikaku executive vice-president and director Satoshi Shimizu delivered a new management policy plan for Muji on November 15, underscoring the lifestyle brand’s ambition to pursue its “second founding” via global expansion, now that its foundations are firmly laid in Japan.  Proclamations of global domination are not unusual for Japan’s global retailers – Uniqlo’s parent company, Fast Retailing, has been famous for it over the years – but Ryohin Keikaku’s leadership s

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$199 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now