Who benefits from Babies ‘R’ Us’ physical retail comeback through Kohl’s?

More than five years after the specialty baby goods retailer closed its physical retail stores, Babies ‘R’ Us is making a comeback with the launch of shop-in-shops in 200 Kohl’s stores starting in August.  The launch follows Kohl’s announcement of an exclusive partnership with WHP Global, which acquired Babies ‘R’ Us and parent-brand Toys ‘R’ Us in 2021.  Kohl’s expansion within the family and baby category The Babies ‘R’ Us

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