Welcome to the new kids on the bricks-and-mortar block

A soccer player at the Puma store.
The new Puma store in New York. Image: Green Room Design
The retail sector is showing new shoots of regeneration with new stores and experiences. As cities and countries slowly open back up, some corners of retail have taken the opportunity to innovate with new physical store concepts. Here are some new ones to check out. Pounding the pavement: Puma Skill Cube, New York Puma’s Skill Cube execution at its 5th Avenue location recently took out the Campaign Tech 2020 award in the category, Best Use of Experiential Technology. Puma’s identification of

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