Video: Meet the designer who helped transform Freedom and Kmart

Much-loved Australian home and interiors retailer Freedom is in the midst of a dramatic turnaround and head of design Kate Hopwood is helping to make that happen.  Prior to her role at Freedom, Hopwood was at Kmart, where she helped shape the retailer’s homewares category, shifting it from daggy to design-led. In this chat with Inside Retail, Hopwood discusses what it’s like for the brand to return to its design roots, catering to consumers in this current climate.

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