VIDEO: How Senreve created the next It bag

Senreve
Handbag retailer Senreve recently expanded into Asia. Image: Supplied.
It’s no easy feat creating a new It bag in the luxury market, when your competitors are mega brands like Louis Vuitton, Fendi and Hermes. But when US startup Senreve created the convertible leather Maestra, it wasn’t long until it was an Insta-hit and dangling on the arms of celebrities from Taylor Swift and Priyanka Chopra to Anna Kendrick and Jessica Alba. Here, we chat with co-founder Coral Chung about how the six-year-old brand is disrupting the luxury sector, why she specifically search

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now