VIDEO: Before I launched Ethique, my first job was as a pet detective

Ethique founder Brianne West first discovered her entrepreneurial streak when she launched her own pet detective agency as an eight-year-old. During that time, she solved one case – when she found a cat. Fast forward to when she was a poor uni student, pottering around her kitchen and experimenting with different ingredients for sustainable beauty products. Ethique was born. Here, West shares the lessons she learnt along the way to launching her zero waste beauty brand, loved by customers

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