Venture capital fund P180 has invested in global fashion brand Altuzarra, marking its first investment in a mono-brand.

Prior to this deal, P180 invested in multi-brand luxury fashion retailer Elysewalker.

“This marks our first investment in a mono-brand, reflecting our belief that designer-led brands like Altuzarra have significant revenue and profit potential when provided with the resources to optimize their operations, particularly in inventory monetization,” said Brendan Hoffman, P180 co-founder.

“Altuzarra’s brand strength, product excellence, and Joseph Altuzarra’s continued leadership make it the perfect partner for P180.”

In addition to the investment, P180 will onboard Altuzarra.com onto CaaStle’s propriety platform to help improve the fashion brand’s e-commerce capabilities and transform the digital channel into a guaranteed profit center.

P180 said that Altuzarra’s direct-to-consumer business growth over the last five years makes it an attractive investment.

Over the next 12 to 24 months, P180 intends to expand its portfolio with additional investments in fashion brands and retailers.

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