Luxury jewellery brand Van Cleef & Arpels has unveiled a new boutique in New York City, on the corner of 62nd Street and Madison Avenue.

 The store spans five levels, with each floor designed to offer visitors a unique experience. 

The first floor is characterised by its double-high ceilings, a Veronese chandelier in the welcome area, and curated artwork leading to a crafted staircase. The walls feature original murals by artist Fresco, highlighting feather-inspired designs and evocations of the sky.

The second level is designed to resemble a New York City penthouse, complete with lush green accents and hand-painted floral wallpaper by Fromental. 

Level three showcases an Art Deco-inspired section with a central room for High Jewelry collections. Level four – accessible by invitation only – embraces the theme of nature with its hand-painted floral wallpaper.

The top floor is the brand’s first private events space of its kind, featuring a fireplace, lounge area, bar, and custom wallpaper adorned with minerals sourced from the city.

“This new location marks yet another milestone in the French Maison’s longstanding relationship with the city of New York, bringing the Van Cleef & Arpels universe closer to the public,” said the company.