US Polo Assn, the official brand of the United States Polo Association (USPA), has launched in Brazil in partnership with Brazilian fashion retailer Grupo Pasquini.

As part of the brand’s global expansion, the new Brazilian stores will introduce its first lifestyle menswear and womenswear collections, featuring modern and sport-inspired designs. 

“Launching US Polo Assn in Brazil, Latin American market, is a significant milestone for our global brand,” said J Michael Prince, president and CEO of USPA Global.

Grupo Pasquini has established a strong presence in menswear and multi-brand distribution through its omnichannel strategy and will oversee USPA’s multi-channel rollout nationwide.

The opening at Rosewood Sao Paulo featured an exclusive event and the first-look collection, alongside artwork by local artists and Brazilian cultural performances. 

Last year, US Polo Assn achieved record global retail sales of $2.4 billion in 2023.