US Polo Assn, the official brand of the United States Polo Association (USPA), has reported record global retail sales of $2.4 billion for 2023.
The USPA attributed the results to the brand’s rapid expansion across all regions around the world. US Polo Assn currently operates in 190 countries, with over 1100 retail stores and thousands of wholesale locations spanning department stores, sporting goods channels, independent retailers, and e-commerce.
The company saw increased market share in more mature markets, such as North America and Western Europe, while delivering growth in emerging markets such as Asia, Latin America, the Middle East, and India.
The label was also among the top five largest global licensed sports brands in the world, alongside the NFL, MLB, and NBA, according to License Global.
“We continue to execute our aggressive product, store, digital, and international growth strategies to further expand our global footprint in key cities and markets worldwide, while also increasing the overall interest in the sport of polo,” said J Michael Prince, president & CEO of USPA Global.
“Despite the many challenges over the past several years facing global retail, US Polo Assn was able to exceed our goal of $2 billion three years early and has set a target to hit $3 billion and 1500 US Polo Assn stores in the near future,” he added.
