Uniqlo opened its largest Southeast Asian store yet on Friday, in Manila’s Glorietta 5 shopping centre.

The store spans two floors with more than 4000sqm in retail space. The Japanese fast-fashion brand’s 15th global flagship, it has been likened to its stores in Paris, Oxford Street in London, Orchard Road in Singapore and on New York’s Fifth Avenue.

“The new store offers local and international customers a huge shopping area and a world-class immersive shopping experience featuring large visual displays and state-of-the-art design concepts,” said Uniqlo in a statement.

“As with other global flagship stores, it will also showcase the full lineup of LifeWear for men, women, kids and babies.”

Uniqlo Philippines has been running a nationwide campaign as a lead-up to the store’s launch, called ‘Our Future Is Here’. The fast-fashion retailer has been inviting customers to nominate Filipinos who they believe are leaders in sports, film, music, culture, design, and other disciplines, influencing the nation’s future.

As part of that campaign, an installation from local artist Leeroy New takes centrestage on the store’s second floor.

“The great success of Uniqlo Philippines is thanks to our customers here,” said John Jay, president for global creative at Uniqlo’s parent, Fast Retailing.

“The Our Future Is Here campaign is an exciting opportunity to deepen our connection with the city of Manila through our global flagship store, to engage communities and celebrate the innovators who will shape its future.”

Opening its largest Southeast Asian store in Manila is testament to the Uniqlo brand’s strength in the Philippines.

The store’s ground floor features the brand’s basics range including its Airism and HeatTech ranges, while the second floor hosts Uniqlo U and Uniqlo UT t-shirt collaborations.