Under Armour seals four-year partnership with Football USA

(Source: Under Armour/Facebook)

Under Armour has signed a multi-year partnership with USA Football through to the 2028 Summer Olympics in Los Angeles.

As a partner, Under Armour will reimagine how the sport will be outfitted and will dress the first Olympic team for the 2028 Summer Games as flag football and USA Football’s US national teams make their Olympic debut.

“Under Armour’s commitment to performance, innovation and sustainable products will be critical to our national teams’ success, but this partnership extends far beyond just apparel and footwear,” said Scott Hallenbeck, CEO at USA Football.

“Our partnership with USA Football takes this commitment to the next level as we provide access to the sport for the next generation of athletes,” said Sean Eggert, SVP of global sports marketing at Under Armour.

Last May, Under Armour made its partnership debut on the field with USA Football.

“This strategic alignment between our organizations underscores a shared commitment to industry-leading standards, best practices and sports development that will create more opportunities for everyone to enjoy this great game,” said Hallenbeck.

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