Clothing and accessories brand True Religion has opened its first new store in the US in more than four years.

True Religion opened a 2000-square-foot store at Cumberland Mall in Atlanta, bringing the company’s total number of stores in the US to 46.

The new store, which sells apparel and accessories for men, women, and children, exceeded True Religion’s soft opening estimates by 67.9 per cent.

“A key component to True Religion’s omnichannel growth strategy is to identify and open selectively in locations where our shopper wants us to be,” said Michael Buckley, CEO at True Religion.

“We remain a digital-first direct-to-consumer brand and are excited to begin adding more physical stores to our mix in the right markets.”