Travis Kelce, three-time Super Bowl champion and fiance of Taylor Swift, has joined Tommy Hilfiger as global brand ambassador and creative designer.

Kelce will integrate his own designs into the high-profile ‘tunnel walks’ he is known for on game days and at events spanning fashion, art, music, entertainment, and sport.

The partnership will see Kelce leading a series of campaigns and co-designing menswear and accessories. 

The collaboration is set to launch this fall and extend into the spring next year, reimagining the brand’s signature ‘Prep Made Current’ aesthetic.

Kelce joins a roster of past Tommy Hilfiger collaborators, including Gigi Hadid, Lewis Hamilton, and Zendaya.

“Travis Kelce is one of the most magnetic figures in sport and culture today,” said Tommy Hilfiger. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.”

Last year, Tommy Hilfiger was set to launch a home collection with Revman.