H&M

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ELF teams with H&M to launch fragrance range

Several models wearing pieces from the 2026 H&M x Stella McCartney.

Is round two of the H&M x Stella McCartney collection boring or still relevant?

H&M x Stella McCartney

H&M reunites with Stella McCartney for a collection focused on sustainability 

H&M store in LA

H&M unveils concept store in Beverly Hills

Inside H&M’s dual bet on cost discipline and London Fashion Week spectacle

H&M store opens in LA Farmers Market site

Adidas paperbag

Adidas, Uniqlo prepare US price hikes as tariffs bite Asian supply chains

H&M clothing store

H&M to lure US shoppers as fast-fashion rivals hike prices due to tariffs

H&M models

H&M to create digital clones of models using AI

Interior shot of Baobab's new Miami store.

Inside the latest luxury and concept store openings in the US

H&M Myeongdong store with immersive fitting room featuring Kiss of Life’s Julie and Haneul.

H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Major fast-fashion brands launch trial to collect clothes waste next year

_H&M will open a new pop-up space in New York City's Nolita neighbourhood this month to showcase the brand and offer an immersive experience for customers. Located at 372 Broome Street, the pop-u

H&M to open a pop-up store in Nolita, NYC

‘A wardrobe ripe for expression’: H&M launches Atelier collection

H&M’s sales drop after cold weather affected key markets

Can Charli XCX help change consumers’ perception of H&M?

Global fashion retailers raise concerns over Bangladesh’s political turmoil

Buy From A Black Woman marks fourth year of partnership with H&M

Pricing and consumer perception: Why fast-fashion brands launch premium ranges