Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Swarovski reports annual sales growth as turnaround in full motion

Swarovski x Ariana Grande bracelet
Swarovski has posted sales growth for the year December 31.

Swarovski has posted sales growth for the year December 31, which management described as major progress thanks to its ongoing turnaround strategy.

The company’s revenue rose 6 per cent to €1.906 billion (US$2 billion), while like-for-like sales were up 8 per cent.

By region, Europe like-for-like sales jumped 11 per cent and the Americas grew 10 per cent. Asia also recorded a 3 per cent uplift despite China’s slowdown.

Jewelery sales grew 9 per cent, three times higher than the general market, and lab-grown diamond sales more than doubled versus the previous year.

On the bottom line, EBITDA was up double-digits, and operating profit was fully positive for the first time in five years.

CEO Alexis Nasard said the “strong and consistent results” were delivered in a difficult and volatile environment thanks to the company’s transformation strategy – ‘Luxignite’.

“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary, our focus will remain on the disciplined execution of our strategy, with a continued focus on superlative creativity, strategic investments, and financial rigour,” Nasard added.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.