Strong holiday season fails to stem Tilly’s’ sales decline

(Source: Tilly's)

Casual apparel retailer Tilly’s has posted net sales of $139.7 million for the nine-week ‘holiday period’ ended December 30, a 7.4 per cent drop year on year.

Comparable net sales decreased by 9 per cent during this period, with comparable net sales in physical stores down 12.3 per cent while e-commerce up 1.6 per cent.

Comparable net sales of footwear increased by a single-digit percentage, girls and mens apparel decreased by single-digit percentages, while boys, womens and accessories decreased by double-digit percentages.

“Condensed peaks of increased consumer activity over Black Friday weekend, just before Christmas and in the week following Christmas were more than offset by significant decreases in consumer activity outside of those event-driven peaks, producing a slightly softer holiday season for us overall than we originally anticipated,” said President and CEO Ed Thomas.

Tilly’s now expects its fourth quarter net sales to be in the range of $169 million to $172 million, based on the holiday period’s results and historical trends. It expects to end FY23 with 248 total stores.

The California-based company currently sells its products at 251 total stores across 33 states as well on its website.

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