JD Sports has expanded its US footprint with the opening of a new store on the Las Vegas Strip, marking the brand’s third flagship in the US and adds to its network of 339 stores across North America, including Canada.

Spanning nearly 29,000sqft, the store features a bold double-height shopfront and is one of the largest LED displays for JD in North America.

Inside, shoppers can experience streamlined services like QR code scanning, mobile checkout and a click-and-collect option. Moreover, an in-store product slide system enables real-time stock delivery to the shop floor.

The store will also feature exclusive releases, curated collections, and in-store activations.

John Hall, MD for JD North America, said the new flagship blends physical retail with digital to deliver an immersive shopping experience. 

“Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship,” he said.

“We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion.”

Established in the UK in 1981, JD Sports is an omnichannel retailer, offering brands such as Nike, Jordan, Adidas, New Balance, On and Asics, along with in-house labels like Pink Soda and Supply & Demand.