Sleep company Casper has relaunched its new Sleep Shop concept store in California’s Costa Mesa. 

The store includes the brand’s first Snooze Bar – a dedicated consultation area, The Pillow Lab – an interactive experience where customers can learn about and test Casper pillows, and a Bunkhouse getaway – an area for kids to enjoy while their parents shop. 

Customers can purchase all Casper’s sleep products including mattresses, pillows, bedding, furniture, and dog beds at the new venue. 

“At Casper, we believe that sleep is essential for well-being and happiness. That’s why we have created a new Casper Sleep Shop for customers to experience our products in a comfortable, engaging, and educational environment,” said Ben McCarthy, director of visual merchandising at Casper.

 “Our product displays encourage shoppers to touch, feel, and learn about the design behind Casper’s obsessively engineered sleep offerings, such as our award-winning Cooling Collection. Casper is focused on making shopping for sleep joyful — whether online, in retail stores, or through authorized retail partners.”

The store also houses the brand’s first Bedroom DeZzzign Centre, which gives a personalized experience with Casper’s items to visually design and curate their ideal sleep setup with any product in Casper’s portfolio.

Further reading: Sleep Number to cull up to 50 stores as sales slump