Skechers has named Sofía Vergara, a Colombian and American actress, as its latest brand ambassador. 

The five-time Emmy and Golden Globe nominee joins a group of Skechers ambassadors as the brand aims to cut through demographics in multiple regions.  

“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable, they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Vegara will appear in a new global campaign, spotlighting Skechers’ Hands-Free, Slip-ins, and Glide-Step styles. 

“Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, president of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”

Earlier, Sephora kicked off Christmas launch in collaboration with Mariah Carey.