Stroller brand Cybex has opened its first flagship store in New York City, embodying the brand’s philosophy of functional and contemporary design. 

Located on 127 Greene Street in SoHo’s Cast-Iron District, the 2300sqft boutique features the brand’s full lineup, including strollers, car seats, baby carriers, and homewares.

The single-level store showcases an iron facade and monochromatic palette, as well as structural steel columns that echo New York’s architectural and cultural heritage.

In addition, the store also houses exclusive collaborations with renowned designer Jeremy Scott, while offering customers an exclusive VIP area for one-to-one appointments. 

“After our flagships in Prague, Tokyo, Amsterdam, and Paris, New York was a natural next step,” said Martin Pos, founder of Cybex. “The city is a global epicenter of culture, fashion, and design, making it the perfect home for Cybex.”