Footwear retailer Rocky Brands saw net sales increase 7 per cent to $122.5 million in the third quarter of this fiscal year, driven by demand for its Xtratuf range.

The company’s gross margin grew from 38.1 per cent to 40.2 per cent, and its net income increased 36.6 per cent to $7.2 million from $5.3 million year-on-year.

Rocky Brands’ income from operations rose 16.5 per cent to $11.7 million, from $10.1 million in the same period last year.

“The improvement in our top-line was led by Xtratuf as demand for the brand remains strong across our wholesale and e-commerce channels, combined with solid growth in our other work and outdoor brands, including Georgia Boot, The Original Muck Boot Company, and Rocky,” said Jason Brooks, chairman, president, and CEO.

“At the same time, strong full price selling, select price increases implemented year-to-date, and favorable brand and channel mix contributed to over 200 basis points of gross margin improvement in the third quarter of 2025.”

Moving forward, the company believes that its increased pricing, diversified sourcing, and leveraging its manufacturing facilities in the Dominican Republic and Puerto Rico will help offset some of the pressure from higher tariffs.