Jewelry retailer Rocksbox has launched its brick-and-mortar stores in New York and San Francisco’s Bay Area. 

The stores offer a selection of jewelry from 18 brands, including Kendra Scott, Kate Spade, Ana Luisa, Luv AJ, and the company’s in-house lines, Rocksbox and Rocksbox Redefined.

It features pieces across fashion, demi-fine, fine and lab-created diamond collections, mostly priced under $300. 

Rocksbox was created as a try-on subscription service and has since become part of the Signet Jewelers portfolio, providing tactile shopping experiences tailored to the needs of its customers. 

“Rocksbox’s curated multi-brand assortment and boutique-like environment are resonating across our target audience of fashion-loving self-purchasers, and with the growth currently being driven by this segment of the market, retail is a very exciting opportunity for us as a brand,” said Allison Vigil, Rocksbox president. 

The brand is expected to open more stores across the country throughout this year in areas including Los Angeles and Miami.