Fenty Beauty by Rihanna has launched in India as part of a partnership with Reliance Retail, which will see the beauty brand distributed exclusively through platforms such as Tira and Sephora.

The launch was marked by an event in Mumbai attended by Rihanna and Tira’s Isha Ambani, alongside celebrities from India’s fashion and entertainment industries.

Founded in 2017 by Rihanna in partnership with LVMH’s Kendo Brands, Fenty Beauty built its reputation on inclusive product ranges, particularly across foundation shades. 

Its portfolio includes products such as the Gloss Bomb Universal Lip Luminizer, Pro Filt’r Soft Matte Longwear Foundation and Eaze Drop Blurring Skin Tint.

An immersive pop-up at Phoenix Palladium is open to consumers from April 25 to May 8, offering access to the brand’s product range.