Guess Inc has announced a five-year partnership with Sequel – a division of Timex Group – to develop a premium watch range for Rag & Bone.

According to the companies, the collection builds on the authenticity, quality, and iconic aesthetic of Rag & Bone, fused with Sequel’s decades of watchmaking expertise.

The range is targeted to launch this fall and will be distributed in premium department stores, specialty stores, and Rag & Bone boutiques worldwide.

“As one of our first licensees, Guess has been partnering with Sequel for over 40 years in designing high-quality fashion watches,” said Paul Marciano, Guess co-founder and CEO.

“We believe this is another extension of the business from which Rag & Bone will benefit. With the expertise, knowledge, and attention to detail of the highly talented team, we are confident that it will be a great addition to the lifestyle of Rag & Bone,” he added.

Guess recently reported a 8 per cent sales growth for the year ended February 1, partially driven by the acquisition of Rag & Bone.