Primark will open a flagship store in Herald Square next month, marking its 11th location in New York City and 40th in the country.
Spanning more than 54,000sqm, the retail space will offer a range of products, including clothing, home, and everyday essentials.
“The excitement and buzz around the brand is already building across Manhattan,” said Kevin Tulip, president of Primark US.
“This is our biggest opportunity yet, and we cannot wait to open our doors.”
Founded in Ireland in 1969, Primark operates more than 480 stores across 19 countries in Europe, the US, and the Middle East.
Since opening its first US store at Downtown Crossing in Boston in 2015, the retailer has expanded to 13 states.